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George Reisman's
Book on Capitalism

A Professional Insider’s Perspective of the Media

Media Training

Are you ready for the TV cameras?  Have you ever been misquoted? 
Do you know how to say 'no comment?’

This media training course will teach you to be calm, cool, collected, sophisticated
and in control during your next news conference, media interview or company crisis.

Whether you are going to be interviewed by a major newspaper about your company, or are making personal appearances on TV to sell your latest book or are sitting down for a personal magazine profile on your life, you must understand the unwritten rules of the media game in order to enhance the end results.

Sara educates and prepares individuals and corporate executives for proactive and beneficial media relationships.

Presentation Skills Training

The most dreaded fear is not of dying. It is of speaking in front of an audience. Speaking well will enhance your credibility and the respect others have for you. A well-crafted presentation along with a secure demeanor, demonstrates that you are confident and comfortable, interesting and intelligent.

This seminar teaches business people how to control their nervousness when making a speech or presentation before an audience.

We discuss and demonstrate the following issues and more:

  • How to adopt successful body language
  • How to appear effortless in your delivery
  • How to speak spontaneously and stay on the topic
  • How to deliver a message of importance
  • How to make your audience listen to you
  • How to be captivating
  • How to develop storytelling skills
  • How to answer questions from the audience
  • How to modify vocal techniques for effect
  • How to bring your material to life
  • How to dress appropriately for the occasion
  • How to motivate and involve your audience
  • How to maintain control at all times


Image Development

A Professional Insider’s Perspective of the Media

 Re-Developing Your  Image

We develop our image mostly on a subconscious level. It is our nonverbal way of communicating who and what we are.

We must keep checking consciously, and conscientiously, to change, refine or update our image. It is never too late to polish an image, to create better understanding about who you are and to underscore your credibility. We do this by looking carefully at everything about ourselves as if through a mirror. We must ask—how do we look and act, what do we think and how do we communicate who we are?

Seminars in image development guide the professional businessperson through a work process, which includes developing awareness, evaluation, definition, retraining and polishing.

Our very appearance and behavior can translate directly into power, increasing our self-confidence as well as solidifying the impression we make.

Every casual meeting provides the potential for someone to hire us, invest in our company, become our friend or create a romantic relationship. With so much resting on our image, we must learn how to identify it, understand it, take control of it, polish it and use it for our own pleasure and enhancement.

  • FACT: People form impressions from us in the first 12 seconds of meeting.

  • FACT: Instantaneous judgments are made about how much money we make, how intelligent we are and whether we are interesting.

  • FACT: These judgments are based on, among other things, how we dress, the way we behave and what we talk about.

  • FACT: In those few fleeting seconds, the direction of our lives can be dramatically affected or possibly changed forever.

Image is only the backdrop, not the feature. It is the canvas upon which the best within us is marvelously reflected.


Personal Style

A Professional Insider’s Perspective of the Media

Personal Style

This course is directed toward middle management people who aspire to improve their position within their company. What you wear, how you speak, walk and talk—and how you behave should be consistent with your personal and professional role in life.

Excessive hairstyle, makeup, jewelry and fragrance detract from a professional image as much as worn out, dirty, cheap, ill-fitting clothes and a sneer. Facial expressions, body language and gestures affect a person’s view of you. You make a statement about yourself by the way you speak. Your grammar, pronunciation, voice tone, pitch and volume are an important part of your professional being.

There are many issues involved in developing a consistent and appropriately realistic image.

Your image is what you make of it, because you are the message. 


Business Etiquette

A Professional Insider’s Perspective of the Media

Business Etiquette

Etiquette is based in ethics and kindness, not pretense. It is the mark of character and manners in business. It is respecting others no matter what their position in life. In fact, you indicate who you are by the way you treat others—no matter what their station in life.

Knowing business etiquette brings you benefits, which will take you farther than you might go without understanding what to do when, where and why. A simple slip-up in front of an important client might cost you the job or limit your potential.

Business etiquette is a fundamental part of your professional skills that will be taught in this course. Professional etiquette influences your success because it differentiates you in a competitive market.


Crisis Management

A Professional Insider’s Perspective of the Media

Crisis Management

Crisis Management is probably the most important element of a public relations plan. It outlines the kind of ‘response PR’ needed to refute false information or respond positively to some news event.

Our plan will outline what will be done if the company, or any of its personnel, is involved in a disaster. It requires that the spokesperson for the company knows exactly what to say, how much to say and when to end the information flow.

Most crisis situations will require issuing statements to the media. If the media is not delivering the correct message, the company may find it necessary to take a proactive position. This course will assist in the writing of those documents.


 Sara Pentz
2211 Broadway 
New York, NY 10024
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