How to Distribute Press Releases
News release distribution is a complicated business because there are hundreds of thousands of outlets to reach. We target your release to your audience. We releases send via email to newspapers, magazines and other media sources. Together we will make a selection of your target media and determine the methodologies of delivery.
Since each press release is unique there is no way to predetermine a flat rate. Distribution is a complicated process, which is why we charge to help the client determine the target circuit(s).
Tracking of press release usage is no longer
a science because of the vast number of media. We have suggestions and
tactics to do this that will benefit our clients in the most positive way.
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