is Your News? Absolutely anything which can call
attention to your Company.
it. Then announce it.
Here are some sample news subjects:
technology which gives a competitive edge.
achievements in products/services/markets.
in companys size, corporate structure, revenue,
sales and number of employees, location, headquarters,
ways the public benefits from new products, services.
introduced for easier operation, lower cost, added
a business anniversary; make activities newsworthy.
company compares to others in industry in revenues,
sales, number of employees and other benchmarks.
in corporate identity, logo, advertising campaigns,
must be part of crisis management plan.
promotions, new hires, new partnerships, new anything.
in service categories such as marketing communications,
demographic and psychographic characteristics
of prospective customers.
of new business-to-business and/or consumer segments
(decrease) in the percent of a market, based on
Years in business, marking the one-millionth customer
growth: Increase in revenues from the previous
revenue generated, annual report, stock market
Events: List of planned activities to commemorate
a special occasion (Social gatherings, displays,
presentations, contests, celebrity appearances,
marketable features of the new product and/or
commentary on political programs, social activities,
events which will affect the business.
comments for bylined feature articles: how and
why customers, clients will benefit from the action,