Sample News

• New technology which gives a competitive edge.

• Major achievements in products/services/markets.

• Changes in company’s size, corporate structure, revenue, sales and number of employees, location, headquarters, offices/plants.

• Tangible/intangible ways the public benefits from new products, services.

• Technology introduced for easier operation, lower cost, added product life.

• Commemorate a business anniversary; make activities newsworthy.

• How company compares to others in industry in revenues, sales, number of employees and other benchmarks.

• Changes in corporate identity, logo, advertising campaigns, ad/marketing agencies.

• Layoffs; must be part of crisis management plan.

• New promotions, new hires, new partnerships, new anything.

• Changes in service categories such as marketing communications, litigation, training.

• New product introduction.

• Geographic, demographic and psychographic characteristics of prospective customers.

• Announcements of new business-to-business and/or consumer segments served.

• Increase (decrease) in the percent of a market, based on revenues.

• Milestones: Years in business, marking the one-millionth customer or product.

• New technological capabilities.

• Percent growth: Increase in revenues from the previous year.

• Total revenue generated, annual report, stock market information.

• Special Events: List of planned activities to commemorate a special occasion (Social gatherings, displays, presentations, contests, celebrity appearances, etc.).

• Most marketable features of the new product and/or service.

• Editorials commentary on political programs, social activities, events which will affect the business.

• Reflective comments for bylined feature articles: how and why customers, clients will benefit from the action, service, etc..

Home

News Principles

Press Kits

Distribution

Sample News


Press Releases

FAQS

© Copyright 2005 Press Release Power, All Rights Reserved Worldwide.